Copiersnortheast.co.uk are a B2B company, part of Total Business Group Newcastle and supply new and fully reconditioned photocopiers printers and scanners to companies across the Northeast Region.
In a market where competition is fierce standing out above competitors was key when considering the design and presentation of the site. The brief set by Total Business Group was to provide a digital platform to guide and inform their new and excising client base of their company portfolio showcasing their state of the art photocopiers, printers and office scanners.
A smart, sophisticated, user friendly interface was introduced into the design to allow users to easily and successfully navigate through the online catalogue maximising the potential of a successfully lead for Copiers North East. Using a dynamic structure to display products of the portfolio users of the system can create comparisons for quick analysis further enhancing the customer experience.
Included within the functionality of the site, utilising the very best website design techniques, are several interactive mini applications to help guide visitors to the model that it perfectly suited to their needs and budget. An interactive callback feature can be activated from any product page, capturing vital sales opportunities by keeping the user engaged and informed.
To maintain, update and keep the site up to date with all the latest models and machines, Copiers North East required a facility to be able to add, edit and remove products from the catalogue. Thinkrupert.com are leaders in providing content management solutions for all our sites. We designed a sleek and simple interface to allow administrators easy access to back-end or engine of the site allowing the full control of their portfolio and its content.